Benefits ladder for our pharmsim product
Emotional: Trust that you will feel better and feeling that you are getting the most for your money
Functional Benefits: Relieve from cold symptoms
Product attribute: Maximum dosage of active ingredients
Benefits ladder for Eastman Q series advanced interlayer
Emotional: comfort and relaxed feeling of peacefulness in car, enjoyment of cars audio systems, satisfaction of doing something for environment
Function Benefits: quieter car cabin, lighter car
Product attribute: Sound eliminating technology in the auto glass interlayer allowing for thinner glass and quieter cabin
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